I just came back from Puerto Galera for the long weekend.
Although the place and the crowd was similar of that of station 3 in Boracay (if you catch my drift), it was an amazing experience nonetheless.
Super jam-packed! (see below)
The place seems highly commercialized already. One interesting booth there was that of C2 (tea drinks).
The group occupied one of the higher priced hotels in the area, and they were selling their products and line extensions. Not only that, you can even purchase beach bags, towels, waterproof cases and similar items if you buy a bottle of C2!
Pretty interesting indeed as I saw this guy swimming with his hand raised with his cell phone inside the waterproof case (with the C2 logo printed beautifully of course).
Lesson: You don't have to give away (and you may even sell) your promotional items if they are compelling and relevant to the setting. You even get free advertising; courtesy of your customers.
Monday, April 7, 2008
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