Success is a Beautiful Journey

I just finished reading the book by Jay Conrad Levinson.

Truly remarkable and a must-read for entrepreneurs.

First, let's define Guerilla Marketing by differentiating it from traditional marketing...

1. Instead of investing money in the marketing process, you invest time, energy, and imagination.

2. Instead of using guesswork in your marketing, you use the science of psychology, actual laws of human behavior.

3. Instead of concentrating on traffic, responses, or gross sales, profits are the only yardstick by which you measure your marketing.

4. Instead of being oriented to companies with limitless bank accounts, guerrilla marketing is geared to small business.

5. Instead of ignoring customers once they've purchased, you have a
fervent devotion to customer follow-up.

6. Instead of intimidating small business owners, guerrilla marketing
removes the mystique from the entire marketing process, clarifies it.

7. Instead of competing with other businesses, guerrilla marketing preaches the gospel of cooperation, urging you to help others and let them help you.

8. Instead of trying to make sales, guerrillas are dedicated to making
relationships, for long-term relationships are paramount in the new millennium.

9. Instead of believing that single marketing weapons such as advertising or a website work, guerrillas know that only marketing combinations work.

10. Instead of encouraging you to advertise, guerrilla marketing provides you with 100 different marketing weapons; advertising is only one of them.

11. Instead of growing large and diversifying, guerrillas grow profitably and then maintain their focus, not an easy thing to do.

Inspiring isn't it? I'll be posting more on Guerilla Marketing in the coming days.

For now, here is a link to the Guerilla Marketing site -> http://www.gmarketing.com/

Labels: books